Check the mix of media
C.S. Lewis & Co. Publicists runs multi-pronged campaigns across print, radio, television, and internet media, including podcasts. When you open a client press page, look at the spread: is coverage limited to one channel, or does it reach readers, listeners, and viewers? A broad mix is what builds a media platform that keeps paying off for speaking and future books, which is the long-term outcome the firm says its campaigns aim for.