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The Press Kit Room

A C.S. Lewis & Co. Publicists portfolio

The book publicity press kit, shown with the coverage it earned.

Last updated November 2026

A book publicity press kit is the package of background, reviews, story ideas, and interview topics that a publicist sends to the media so they can say yes to an author fast. This portfolio collects real client press kits and the media pages that followed, all from C.S. Lewis & Co. Publicists, a book publicity firm working with authors and publishers since 1994.

What is a book publicity press kit?

It is the reference package journalists, producers, editors, and bloggers use to decide whether to cover an author. At C.S. Lewis & Co. Publicists, every campaign starts with a custom media kit, which is then distributed with the book and followed up until it turns into interviews, reviews, features, and bylined articles.

Browse the press kitsLaunching soon? Contact the firm

The portfolio

Real press kits from client campaigns

Each kit below is a downloadable PDF hosted on the C.S. Lewis & Co. Publicists press kits page. Open two or three and compare how they set up the author as an expert.

See all 8 book publicist press kit examples

Quick facts

The book publicity press kit, card by card

Definition: what a book publicity press kit does

A book publicity press kit, which C.S. Lewis & Co. Publicists calls a media kit, is a reference package that television and radio producers, journalists, print and online editors, and bloggers use for background material, reviews, story ideas, interview topics, and by-lined articles. It is not the campaign itself. It is the tool the campaign runs on. The kit goes out with the book, and a publicist then follows up with each contact to turn interest into a booked interview, a review, a feature, or an op-ed. A strong kit makes the author look like a newsworthy expert in their field, which is the position the firm aims to build for every client.

By the numbers: this portfolio and the firm behind it

  • 1994: the year Cathy Lewis launched the firm, after seven years as an in-house publicist at publishing houses.
  • 8 press kits you can download from client campaigns, as of November 2026.
  • 12 client media pages linked from real campaigns.
  • 10 subject areas with an established track record.
  • Over 100 media appearances, including CNN and Good Morning America, for client Mike Song, whose book sold over 125,000 copies in 11 languages, in his own words.
Inside a C.S. Lewis & Co. Publicists press kit: each element and who uses it
ElementWhat it gives the mediaWho relies on it
Background materialWho the author is and why they are credibleProducers, journalists, editors
ReviewsOutside proof the book is worth coveringEditors, book reviewers, bloggers
Story ideasReady angles that fit an outlet's audienceMagazine and newspaper editors
Interview topicsA segment plan a host can use right awayTV, radio, and podcast producers
By-lined article ideasOp-ed and article pitches under the author's namePrint and online editors

The process

How a book publicist press kit becomes coverage

  1. 1

    Start with a conversation

    Your expertise, strengths, media experience, and professional goals.

  2. 2

    Build the media kit

    Background, reviews, story ideas, interview topics, and article ideas.

  3. 3

    Distribute books and kits

    Sent to every media contact that matters for the book.

  4. 4

    Follow up intensively

    To secure interviews, features, mentions, reviews, op-eds, and bylines.

  5. 5

    Pitch the news as it breaks

    Timely pitches tied to breaking stories, often the same day.

The kit is step two of five. The detail behind each step is on our book publicist press kit process page.

The results

Media hits from recent client campaigns

These are the media and press pages of authors whose campaigns C.S. Lewis & Co. Publicistspoints to as real-life examples of its work. Each link opens the author's own site.

See all 12 client media pages

Guide

Making a press kit for authors on your own?

Start with the five elements in the table above, then look at real examples before you write a word. Our press kit for authors guide walks through each part, the mistakes that make producers move on, and what changes when a publicist takes the kit into the field.

Authors weighing outside help can compare an independent publicist with publisher publicity, or review the full menu of book publicity services behind these kits.

In their words

What authors say about the campaigns

"Cathy Lewis helped me launch my bestselling book, The Hamster Revolution: Manage Your Email Before It Manages You. Her team helped me make over 100 media appearances, including appearing on CNN and Good Morning America. We sold over 125,000 copies in 11 languages. Cathy and her team were a big part of that success."
Mike Song, Author of the bestseller The Hamster Revolution
"She is a pro and takes the time to really know the book inside out. She has a team of people who work with her so she can cover everything. Cathy keeps you up to date as opportunities emerge and gives you a monthly summary of results."
Mark Pastin, Author of Make an Ethical Difference: Tools for Better Action
"Cathy worked diligently and brought great ideas to promote our book From Smart to Wise, and has been able to generate a good amount of buzz in both radio and online publishing media."
Prasad Kaipa, Author of From Smart to Wise: Acting and Leading with Wisdom

Quotes from the C.S. Lewis & Co. Publicists references page, collected and published by the firm.

FAQ

Common questions

What is a book publicity press kit?

A book publicity press kit is a ready-made reference package about an author and a book that journalists, producers, editors, and bloggers use when deciding whether to cover them. At C.S. Lewis & Co. Publicists, the media kit gives the press background material, reviews, story ideas, interview topics, and by-lined article ideas in one place.

More in the full FAQ

What should be included in a press kit for authors?

Include the material media people need to say yes quickly: author background, book details, reviews, story ideas, interview topics, and article ideas. Those are the elements C.S. Lewis & Co. Publicists lists for its media kits. Many kits also add a photo, a cover image, and contact details for the publicist.

More in the full FAQ

How does a book publicist use a press kit?

The press kit is the starting tool of the campaign. C.S. Lewis & Co. Publicists distributes books and media kits to the media contacts that matter, then manages an intensive follow-up process to secure interviews, features, mentions, reviews, op-eds, and by-lined article placements.

More in the full FAQ

How much does a book publicist cost?

C.S. Lewis & Co. Publicists does not publish prices on its website, because each campaign is customized from services it mixes and matches. Cost generally depends on campaign length, the media mix, and add-ons such as media coaching or writing. Ask the firm for a quote that matches your launch date and goals.

More in the full FAQ

When should I hire a book publicist before my launch?

As early as you can. Authors and publishers with a book launching soon are the firm's highest-priority clients, and a press kit, review copies, and a pitch plan all take time to prepare. Contacting C.S. Lewis & Co. Publicists well ahead of publication gives the campaign room to work.

More in the full FAQ

Which authors does C.S. Lewis & Co. Publicists prioritize?

Authors and publishers with a book launching soon. A launch window is when a press kit, review copies, and a fresh stream of pitches can do the most work, so the firm puts those campaigns first. If your publication date is approaching, start the conversation through the firm's contact page.

More in the full FAQ
Read all book publicity press kit questions

Book launching soon? Get a press kit that gets used.

Authors and publishers with an upcoming launch are first in line at C.S. Lewis & Co. Publicists. Start with a conversation about your expertise, your goals, and your publication date.

Contact the firm

Published by C.S. Lewis & Co. Publicists